SSE Ads Console
Google Ads reporting, without the spreadsheet dance.
The in-house reporting console used by the SSE Digital performance-marketing team to read performance data from the Google Ads accounts we manage on behalf of our clients.
Operated by SSE Digital · ssedigital.com
- read-only
- auth/adwords
- staff-only · no sign-up
One repeatable reporting path for every client account
SSE Ads Console replaces ad-hoc spreadsheet exports with a single, auditable workflow. It is not offered to the public and has no registration — it is operated only by SSE Digital staff, against accounts the owner has already granted to our Google Ads manager account.
Performance reporting
Impressions, clicks, cost, conversions and CPC pulled per campaign, ad group and keyword, then grouped the way each client expects to read it.
Search-term review
Which queries actually triggered ads — the basis for the negative-keyword advice we send clients every cycle.
Account structure
Campaign and account hierarchy, so multi-market and multi-brand accounts stay comparable month over month.
Read-only by design. The console never creates, edits, pauses or deletes campaigns, and never changes bids, budgets, billing or account settings. It reads reporting data and nothing else.
What is read, and under which scope
Authorization happens through Google OAuth 2.0 with the
https://www.googleapis.com/auth/adwords scope, granted by the account owner.
Nothing else is requested — no Gmail, Drive, Calendar or Contacts access.
Owner grants access
The Google Ads account owner authorizes the console, or adds it to a manager account they control.
Console reads metrics
Reporting fields are retrieved through the Google Ads API and written to report files on SSE Digital systems.
Team reports back
Numbers become the client-facing performance report. Access can be revoked at any time, instantly.
Policies
SSE Digital · 19th Floor, Jianye Talent Building, Jianye District, Nanjing, Jiangsu, China